Sony Ericsson debranding example on T715 K850i W910i

Debrand - It is also known as "unbrand" or "decustomise"

Debrand means - Decustomise branding such as service provider startup, menu, WAP, GPRS or MMS setting in the phone software.

General benefits:

  • All branding removed (no more customised startup)
  • Phone is more stable (as the branded firmware only tests with their own network (Eg, Vodafone branded firmware doesn't care if the branded phone software will work well if the customer unlocked it and use it on other networks. It's fairly common that people find branded phone crashes more often once they use it on another network. For generic firmware, it tested extensively by sony on different networks before it releases)
  • Removed MMS / WAP / GPRS setting restriction - input whatever setting you want
  • Decustomise the button(s) on keypad which normally bring you to the service provider web
  • Faster menu
  • We will also upgrade your software to the latest current version during the debranding
  • More memory - no crap

Additional benefits:

(a) Vodafone: Vodafone live

  • Remove MP3 ringtone restriction - No more need for DRM (Download and use whatever MP3 ringtones you like)

(b) Orange - Orange World

  • Remove the orange shortcut bar on the left side of the menu - Full screen wall paper
  • Enable the RSS FEED which orange software disabled

(c) Three

  • Remove THREE startup logo or other WAP / GPRS settings
  • Enable the 2G (GSM) / 3G (Dual mode) selection function

3 Branded SE T715 Vs Generic SE T715

Enable the 2G (GSM) / 3G (Dual mode) selection function  where you see 3 Branded T715 disabled

I use the phone on 2G everyday. Even 2G is slower in internet browser, but 2G network still offers a better coverage than 3G. Also, very important, running the phone on 2G consume less power, it means battery last longer.

 

Why 3 UK disables that function ? because 3 UK doesn't have the 2G network, they borrow the 2G network from O2 & Orange, so for every minute you call from 2G network, O2 / Orange will charge 3 UK for that. That's why they don't prefer you to run the phone on 2G unless it's necessary (in area which has no 3G coverage).

 

Personally, if I need to use my phone for internet, then I will go to the menu and change it back to 3G mode, but better coverage and battery life are things major to me as I don't use phone for internet much.

 A few extra games in generic firmware in SE T715 , but none in the 3 branded T715.

 

Sony Ericsson K850i (three) vs Generic K850i

Sony Ericsson k850i (Three UK) VS  debranded  generic Sony Ericsson K850i

Sony Ericsson W910i (Orange UK) vs Generic W910i

Sony Ericsson W910i (Orange UK) VS unlocked & debranded  generic Sony Ericsson W910i

Comments

Hi, My sister has given me

Hi,

My sister has given me her sony ericsson w995 to use, but it displays 'inactive SIM' - it was bought with an orange contract about 2 years ago... I tried putting my Contract Vodafone SIM card in, but when I turn the phone on it displays 'insert correct SIM'. I'v searched online, and the net suggests this usually only happens if the phone has been reported lost/stolen - but this isn't the case...

Any suggestions?

Hi, i have a sony ericsson

Hi, i have a sony ericsson k850i, i unlocked it and it worked with a 3 and orange sim, it was locked to 02, it sometimes shows inactive sim which a restart clears, would de branding help and if so how much will it cost?

I have just purchased a w995

I have just purchased a w995 and it is locked to o2,can you unlock and debrand thie phone and how much will it cost

if it was just newly

if it was just newly purchased, you will need to unlock by this

www.kingmobilephone.com/node/418

Cost is £19 on CID81 W995 or if it's old W995 (bought before June 2010). It costs only £9

http://www.kingmobilephone.com/software/sony-ericsson/sony-ericsson-w995...

hi i unlocked the sony w910i

hi i unlocked the sony w910i but it saws some configiration of 3 network like planet 3 and launcher.

if you want to remove 3 UK

if you want to remove 3 UK branding, u need to buy & use this software here

http://www.kingmobilephone.com/debrand/sony-ericsson/sony-ericsson-debra...

Ben

I have a ORANGE SE C905 with

I have a ORANGE SE C905 with Mac address 00-00-00-00-00 will debranding and updating software fix it. It's a great phone appart from the lack of WIFI access

I have recently bought a Sony

I have recently bought a Sony Ericsson T715 (sim free) and whilst it appears to have been debranded I would like to change some of the icons on the main menu and the functionality of the two buttons below the screen when in idle. Is there an easy way of doing this?

hi i have a sony w995 it says

hi i have a sony w995 it says inactive sim can it be fixed and how much

hi,i have a sony ericsson

hi,i have a sony ericsson w995 and it says inactive sim,can i get it fixed help please

sorry mate for inactive sim,

sorry mate

for inactive sim, phone is reported lost and barred by the network. we can't help.

I suggest u just sell it to phone shop as a spare part

 

 

Hi just got an Orange uk

Hi just got an Orange uk locked/branded P990i and wish to be debranded and network unlocked is it possable and easly done online, i have experiance with windows mobile devices reflashing ect but never done a SE before and is the price £12 thanks Alistair

yes, it is possible and very

yes, it is possible and very easily done if you some experience with mobile flashing before. If not, we give u a full refund if you find it difficult.

http://kingmobilephone.com/software/sony-ericsson/sony-ericsson-pda-unlo... -

example of p990i debranding

 

http://kingmobilephone.com/content/sony-ericsson-pda-phone-debranding-un...

Hi, I have a Sony Ericsson

Hi, I have a Sony Ericsson K850i It was provided by O2 I have unlocked it and am now using the 3 network. I want to de-brand the phone and get rid of the O2 settings. Can you help / advise on cost? Many Thanks

no problem, adam it costs £12

no problem, adam

it costs £12 for that or £10 if u bring it in shop here.

Ben

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